Kitu Cosmetics
NAVIG8 composed a comprehensive web and mobile marketing plan for Kitu Cosmetics which focused on building brand awareness, increasing online sales, and cultivating a loyal community through engaging and interactive content.
Service
Print, Digital & Web
Client
Kitu Cosmetics
Year
2023
Kitu.
Cosmetics
NAVIG8 analyzes metrics such as mobile site traffic, session duration, conversion rates, social media engagement, and app usage directly monitored with Google Analytics and social media insights. Budget allocation strategically supports these efforts, with a focus on content creation, collaborations, paid advertising, and ongoing optimization and analytics.
Web & Mobile
For mobile marketing, Kitu Cosmetics’ website was fully optimized for mobile devices, ensuring fast load times, easy navigation, and a streamlined checkout process. Focusing on enhancing the shopping experience, offering exclusive promotions, loyalty tracking, and push notifications for sales and new arrivals.
SMS marketing was used for exclusive promotions and updates, and mobile-first social media platforms like Instagram, TikTok, and Pinterest. Content included shoppable posts, stories with direct links, reels, and short videos showcasing product highlights and user-generated content.
Black Edition
NAVIG8 enhanced Kitu Cosmetics’ brand image which would appeal to a high-end market segment, by introducing a "Luxury Black Edition" product line as a strategic addition. This exclusive range focused on premium, limited-edition items that emphasize elegance, superior quality, and exclusivity.
Packaging was a key aspect; each product was designed to come in a sleek, matte black packaging accented with white embossed detailing to evoke a sense of sophistication and exclusivity.
